Trigger - We make brands impossible to ignore

We also prefer providing proof of our abilities rather than just paying lip service to them. So check out our work or scroll down to see some case studies.

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How some cute little knitted penguins made a big
splash for the Calgary Zoo’s Penguin Plunge

Our Solution

The Challenge

Launch the Calgary Zoo’s penguin exhibit under a tight budget and with a fancy new science centre opening next door – without using real penguins.

The Results
Penguins Plunge

Our Solution

Get families excited with a campaign starring knit penguins (created by local crafters) in print, outdoor, online, social and cinema.

The Results

Increase in membership over the previous year

Increase in visits on opening
over previous year

Click-through on online display ads

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Chinook Style Off

Chinook Style Off

To stake Chinook Centre’s claim as Calgary’s fashion destination, we called on local stylists to showcase its wares in the Style Off.

Our Solution
The Challenge

The Challenge

Position Chinook Centre as Calgary’s fashion destination among hard-to-persuade trendsetters.

The Results

Our Solution

We had local stylists compete to create the best look from products available at Chinook Centre. Facebook users voted, and the winning look was the focus of the campaign.

The Results

The Results

Exceeded goal of $1,000 per square foot
Earned media coverage in fashion blogs and on morning news
53% increase in Facebook page reach
Over 3,600 votes cast

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Place a Bin

Our custom Facebook app for ABCRC gave the power to the
people, significantly increasing Alberta’s recycling rate.

Place A Bin Place A Bin
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Our Solution

The
Challenge

ABCRC wanted to increase the beverage container recycling rate among Alberta’s worst offenders — younger males.

The Challenge

Our Solution

The biggest barrier to recycling is a lack of convenient bins in public spaces. So we customized a Facebook app that let people determine the location of recycling bins in Alberta.

The Results

1,181 bins installed around Alberta.

Exceeded goal of 85% return rate.

Earned media mentions in Calgary and Edmonton.