Ideas People - The Trigger Blog

Trigger is looking for a proofreader who has an obsession for quality control. They must have a demonstrated ability to prioritize a high volume of work in a fast-paced environment. The proofreader is responsible for checking all documents, from one-page ads to lengthy legal and financial reports, for completeness and correctness with regard to spelling, ...

It was another great year for Trigger at the annual Ad Rodeo show, with us winning a total of 10 Anvils and 7 Merits. It was also great to see such a broad range of Trigger clients represented in most of the categories. You can see a full list of our Anvils and Merits below, and view the work from everyone who entered here. Anvils: Advertising ...

It is with sincere condolences that we share the news that Tom Foord, one of the founders of Kal Tire, passed away on April 12 at his home in Vernon, B.C. He was 89. Tom was known for being generous, hard working and influential, as well as humble and down to earth. It was in 1953 that Tom started Kal Tire with partner Jim Lockhead. Under Tom's ...

The Calgary Zoo has always been a leader in animal and environmental conservation. So when they needed a design for their 2012 annual report, we decided to showcase the Zoo’s conservation efforts with a one page, one ink annual report printed on 100% post-consumer newsprint. And to help conserve design hours, two designers and two art directors ...

Every year Trigger has an all staff Easter Hunt, but this year was different. The Easter Bunny had been murdered and all in attendance were suspects. It was a Murder Mystery/Easter Hunt, complete with character costumes and the Trigger Bunny Police, also known as the Social Committee, leading the show. Suspects were photographed and fingerprinted upon ...

Each year, Strategy magazine releases lists of “Canada’s most creative creatives and innovative brands” based on results at various award shows, and this year, Trigger features at number 26 out of more than a hundred agencies. That’s a pretty good result – and even better, we are one of (if not the) highest ranked independent ...

The Globe Advisor carried an interview with the head of Visa’s mobile product innovation last week, the interviewee talking passionately about the coming of Visa’s NFC payment technology to Canada. Near Field Communication is nothing new of course. But this interview came on the heels of Visa certifying phones for secure NFC payment ...

Rob Derkitt's lovely wife Susan got into the holiday spirit with Trigger's advent calendar - and took up the December 10 creative challenge: "Decorate gingerbread men to look like your family." Rob is with R.J. Derkitt & Associates.

Online ads are a funny thing. The amount of inventory available is only really limited by the busyness of the website. If pageviews top out at a million for a homepage over a month, then that's what's available to buy. Sure, there's tricks publishers play. Like splitting up articles over a few pages. More pages, more inventory. But by and large there ...

This year Canadian Movember participants raised $36.6 million for Prostate Cancer Research. We had a small team of moustaches here at Trigger. It was creepy and uncomfortable (for everyone) but well worth it. Thanks to all the folks who supported us.