Ideas People - The Trigger Blog

“Innovate or die” is the traditional rallying cry of the fast-growth entrepreneur. In the late ’90s, many industries, including book retailers and music publishers, were blindsided by fast-moving startups who took huge bites of their market share. Now we take for granted the dominating positions Amazon and Apple have in these ...

The name Dusseldorp sounds very grand indeed. One might imagine its origins being in a 13th-century European palace. Brittany Dusseldorp – Trigger’s new account coordinator – lives up to the magnificent moniker she has inherited. For she’s very charming and elegant, yet smart, resourceful and energetic at the same time. I ...

One Show Design Silver Pencil Thanks to the Calgary Zoo for being such an incredible client, and congratulations! Calgary Zoo 2011 Annual Report Creative Director: Todd Blevins Associate Creative Director: Jonathan Herman Designers: Shauna Luedtke, Brian Allen, Todd Blevins, Jonathan Herman Copywriters: Jordon Lawson & Client Account ...

We’re in the business of communications. All of us. Whether you’re a copywriter working on web content or an account manager emailing a client, you’re judged by your communications. Sloppy writing can quickly damage an agency’s or client’s reputation … and cost thousands to fix. Here are a few tips for ensuring ...

Annual reports can be lengthy tomes, and not exactly environmentally friendly. So what do you do when a conservation-led client like the Calgary Zoo briefs you on its annual report? In 2012, we bucked the trend by designing a black and white report that fit onto a single sheet of newsprint. This year, we went one step further with the world’s ...

Full disclosure: I have a complete brand boner for GoPro. I love the product (I own two) and what the brand stands for. Whenever a new GoPro video comes out, it makes me want to lead a more exciting life. For those unfamiliar, a GoPro Hero is a wearable point-of-view camera. You may see them stuck to ski helmets, downhill bikes, motorbikes, ...

Trigger had another good showing at the Anvil Awards this year, walking away with four heavy trophies under our arms, and a wide swath of merits. For the third year in a row, we came out on top for social media, this time for our Style-Off work with Chinook Centre. We also got top marks in the non-traditional, poster design and radio single ...

Meet account manager Kara Orr, one of the most positive people I have the pleasure of knowing. A fashion design graduate, she’s known for bursting out in song. Here’s a bit more of what makes Kara Kara. JM: We all know you love to sing. What's your all-time favourite karaoke song? KO: My rendition of “Can’t Buy ...

You’re young and strong, with the talent and ability to make a positive mark on the world. Unfortunately, the traditional economy, struggling to find its way back from the last recession, is unable to find you a platform to fulfill your dreams. While this scenario resulted in grinding poverty and mass migrations during the Great Depression, ...

Think about it. Data comes from our mobile behaviour, our Facebook exchanges, our searches, the documents we read, the videos we watch, the songs we listen to, the images we look at, the emails we write. It also comes from digital POS and call-tracking systems right through to RFID tagging in merchandise. Put it all together and they call it big ...