Astounding Contest Participation With New Facebook® Application
A shopping mall’s personal makeover contest is attracting huge interest, thanks to a new application built on Facebook® Platform.
Trigger, a marketing communications firm in Calgary, AB, has designed and produced the Fresh-er-vention website for Orchard Park Shopping Centre in Kelowna, BC. Trigger is Orchard Park’s agency of record.
Contest entrants upload their photos and explain why they are in need of a Fresh-er-vention makeover. The entrant who receives the most votes by April 14 wins $5,000 in Orchard Park gift certificates.
The contest website is using Facebook Connect, which launched in December and allows Facebook users to quickly and easily log into the Fresh-er-vention website with their already established Facebook account.
Whenever a Facebook member logs in with their account to create an entry, make a comment or cast a vote, it shows up on their news feed and alerts their friends.
On the day of the launch, the Fresh-er-vention site received about 50 visits. After two weeks, there had been more than 20,000 unique visitors, with a vote every two minutes.
Trigger advertised the contest with a small campaign of radio, in-mall and online banner ads. But Facebook Connect has driven four times the amount of visits than all the paid media combined.
Scott King, Manager of Interactive Services at Trigger, said: “We are one of the first marketing companies to use Facebook Connect. We have been watching its development since last year, and have been waiting to use it.
“It lowers the barriers to entry, because if you’re a Facebook member you don’t have to sign up. The added benefit from a marketing perspective is it self-propagates through networks of friends. I think Facebook Connect has endless potential.”
Facebook® is a registered trademark of Facebook Inc.
