Ideas People - The Trigger Blog

A few months ago, we were included in Communication Arts 2012 Design Annual. While we were thrilled to be recognized for our work on the Calgary Zoo's 2011 annual report, it kind of felt like something was missing. Make no mistake, the recognition and attention we received were nice and all, but accolades alone weren’t going to put ...

Everyone loves a good gag, especially when it comes to playing one on coworkers. And whether it's April Fools' Day or some random Wednesday weeks from now, any day is a great day to prank that guy in client services. That’s why we’ve created these gag desktops. It’s simple: When a coworker leaves their desk, hop on ...

The concept: The World’s Fastest Agency will tweet a client an advertising concept in response to a 140-character brief in less than 24 hours for $999. What we like about it Some argue WFA is a stunt. Whether it is or isn’t, it’s one more example of an agency model that confronts the norm, like Victors & Spoils or ...

What do an Olympian, a musician, a science broadcaster, a Cree chief, a couple of suits, a writer and a conjuror have in common? As part of the 2012 High Performance Rodeo, they all came together for The Walrus Talks: Performance to explore the meanings and manifestations of “performance.” While each approached it from a different perspective ...

When the announcement came that Farin was joining Trigger as an account coordinator, it included a peculiar attribute: she dislikes butterflies. In my interview with her, it would have been a pretty obvious place to go to ask why she dislikes these fluttering and often stunning “beings of nature.” But for all I know it’s a touchy ...

Rick Mercer recently enjoyed an action-packed day at the Calgary Zoo, with the visit airing on the Rick Mercer Report on February 19. Whether Mercer is marvelling at a giraffe’s 18" tongue, feeling out a hippo’s lips or putting all the penguins to sleep, his dry, witty style reminds us just how much fun a day at the zoo can ...

Valentine’s Day is a pretty silly tradition. So much money spent on flowers that’ll die, chocolates that’ll make your pants tight, and bottles of wine that’ll leave you all hot-faced and headachy the next day. We wanted to bring some meaning to Valentine’s Day this year – we wanted to make Trigger’s ...

Breana is a budding talent on our Account Services team. An account coordinator extraordinaire, she has a lovable personality to boot. I sat down with her to ask her a few questions and get to know her better. AP: What makes your personality so endearing, so magnetic? BB: Oh I don’t know if I would say just that. However, I do know ...

What’s cuter than eight king penguins going for a winter waddle? The fact that they’re doing it to raise money for their fellow penguins in the wild. That’s right – it’s the Cutest Charity Walk on the Planet, and it’s happening at the Calgary Zoo throughout February. All money raised will help penguin conservation ...

Here at Trigger, we’re proudly Canadian, eh? So when it was time to think of an idea for our Christmas party, we put our toques together, cracked open a two-four and came up with a Trappers & Traders theme. The invitation honours Canada and some stuff that makes Trigger Trigger. A Northwest Coast–inspired totem is made up ...