March 2007

Drum Roll for Trigger's New Hire

CALGARY, AB - MARCH 30, 2007

Andrew Carnell has joined Trigger Communications & Design Ltd. as Account Manager following four years in the music industry.

He's relocated from Toronto, where he held marketing positions at Warner Music Canada, Coalition Entertainment and Sony Music Canada.

"We were impressed by Andrew's track record in putting together partnership promotions, and also his broad level of experience in traditional and non-traditional advertising," said Larry Bannerman, Trigger's President.

At Trigger, Andrew's accounts include AMI Auto Glass, Certified General Accountants Association of Alberta, Hockey Canada and the Yukon Government's Department of Economic Development.

Hailing from Nova Scotia, Andrew's passion for music started while at high school when he started a band as drummer/business manager. He formed another band in Toronto, for which he played and managed until his recent departure west. Early in his career he was an audio/lighting technician for a reality TV show (Breakbound).

Andrew graduated with a Bachelor of Business Administration (major in marketing) from Bishop's University in Lennoxville, Quebec. He also completed the Management Program at the Harris Institute in Toronto.

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