May 2007
Boost for Trigger's Client Service Team
CALGARY, AB - MAY 8, 2007
Trigger Communications & Design Ltd. has strengthened its client services team with the hire of two new account managers.
Sheldon Lachambre joins from a Calgary-based marketing and advertising company while Kristi Parsons is formerly an investor relations officer with a firm in Calgary.
"The addition of these two key individuals strengthens the value Trigger brings our clients by broadening the core expertise of our team," said Larry Bannerman, President.
Sheldon has a diverse marketing background, including special events, having worked in a marketing event-planning role for the Regina Pats Hockey Club early in his career. This led to a marketing internship with the Nashville Predators. He also held a position at ENMAX Energy, in its corporate sales and marketing division.
At Trigger, he is working with Hockey Canada, RBC Asset Management, RBC Insurance, Nexen, Storm Exploration, Fort Chicago Energy Partners and the Calgary Fringe Festival.
Sheldon holds a bachelor of kinesiology, with a major in sports administration and marketing, from the University of Regina, and he is a licensed financial analyst.
Kristi's key areas of experience include public relations and reputation management, creating effective messaging and writing. She also has considerable expertise in developing investor relations materials.
At Trigger, she is currently working with RBC Asset Management and RBC Insurance.
Kristi holds a bachelor of applied communications, specializing in public relations, and has also completed the Canadian Securities Course.
