April 2007
Trigger brings Marketing silverware home to Calgary
CALGARY, AB - APRIL 2, 2007
Trigger Communications & Design Ltd. earned national recognition with two silvers and a certificate at
The 2007 Marketing Awards.
Once again, Trigger's Calgary Zoo executions proved a big hit, and an innovative transit piece produced
for The Naval Museum of Alberta also caught judges' attention.
Also, another of Trigger's clients - Community Savings - received the Advertising and Promotional Campaign
accolade from Credit Union Central of Alberta at its banquet on March 30. This was in recognition of
Trigger's "I Love Cash" campaign, used to launch the opening of Community Savings' Medicine Hat branch.
Patrick Doyle, creative director, said he was proud of the calibre of work being produced by the agency.
"It's always great to receive awards," he said. "But we also measure our success through the results we get
for our clients."
At the Marketing Awards ceremony, staged at The Elgin and Winter Garden Theatre in Toronto on March 29,
Trigger was awarded:
Silver - Transit Single. Client: The Naval Museum of Alberta. This unique bus siding featured an innovative
"porthole" visual that moved as the bus stopped and started, to simulate the high waves out at sea.
Silver - Point of Purchase Campaign. Client: Calgary Zoo. This series of three posters advertising
children's educational activities took a playtime theme, showing scenes of modelling-clay animals, plastic
animals, and a teddy bear and doll.
Certificate - Point of Purchase Campaign. Client: Calgary Zoo. Another series of three posters,
announcing the arrival of Richard the baby giraffe. It depicted nursery scenes with necessary modifications
for such a tall infant.
Copywriter David Delibato and art director Joel Arbez were behind all three projects, and senior art
director Todd Blevins and copywriter Marcus McLaughlin were also involved in the baby giraffe campaign.
Photography was by Jean Perron.Todd Blevins and Marcus McLaughlin gave creative input into the Community Savings initiative.
