Corporate Identity

 

For this logo, we selected a font that reflected the progressive nature of this organization, and filled the letter "o" with a shade of green. This is symbolic of conserving energy and a greener earth.

Our logo design is symbolic of water, land, air, sky and sunshine. Its smoothness represents safety and comfort, while the flow suggests growth and adaptability. The slogan "Where Life Makes Sense" speaks to Swift Current’s quality of life.

The name was derived from the words "new," "exploration" and "energy." Our team designed the logo for this global energy producer, and crafted a positioning statement and the tagline "Energy to Outperform."

The cowboy hat is stylized to reflect imagery of the mountains, Chinook winds and the Saddledome. The tagline "Calgary, Heart of the New West" conveys links to the past, present and future, while speaking to Calgary’s energy and spirit.

We redesigned the logo in 2005. While embracing the qualities of the original icon, we reflected a renewed direction and a progressive approach to doing business. The wordmark suggests stability, forward thinking, reliability and confidence.